A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, January 26, 2019
Amazon Ad Business
Companies are targeting customers with ads based on related purchases made on Amazon. Like a meditation app advert if a customer bought a wellness book. Even credit card ads based on how you purchase on Amazon. The advertisers found those people by using Amazon’s ad services, which utulizes what the Amazon knows better than anyone: consumers’ online purchasing habits. Ads appear as promoted products but as well as very targeted ads banners. This is amazing for advertisers and very lucrative for Amazon.
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