Google will take care of your campaigns

Recently, some Google clients received an email with intriguing words inside:

“We’ll focus on your campaigns, so you can focus on your business.”

Even though this headline is quite inspirational, some other details of this cooperation are not completely clear.

It is worth to mention that function will be added automatically in 7 days, if a user won’t opt out within this period. This strategy resembles free subscription trap, which quite often we forget to cancel on time. However, Google seem to play if fair, saying that user can turn this option off at any point of time. This news make specialised agencies and consultants think that they are watching how a powerful new competitor appears. I would say that their suspicions are quite logical. Managing customers’ accounts with limited responsibility, since at this point service provider do not guarantee excellent results, might be a great learning opportunity for Google workers. Additional interesting fact is that this added feature won’t increase a budget and even refund might be issued in case of negative results, which also might lead to an idea that profit generation is not the main aim at this point.

Even though Google is a leading player in many fields of digital marketing, they still see some areas to grow and have all resources to enter those areas successfully.