Influencer marketing is a type of marketing where people who have influence over potential customers have marketing activities for products placed around them or incorporated into activities for their followers to see. When Influencer marketing first emerged, marketing professionals thought it was the answer to their problems. Gone were the days of not having enough content to support all different audience types and channels, not being able to break through the noise and grab consumers' attention and the struggle to create an authentic and trusted brand identity.
Marketers were fast to board the Influencer ship. They dedicated increasing amounts of money, time and resources to build campaigns around influencers and contracted online personalities to represent their brands. Years later problems have started to arise with the use of professional influencers. Today Influencers have become like inauthentic reality stars who create content that's no different than traditional advertising.
Conde Nast has found a way to leapfrog the Influencer wave by creating a social telnet agency that will enable it to stay innovative, authentic and relevant to the changing landscape of social marketing. The talent agency will identify influencers whose values align with those of Conde Nast and coach them on how to stay on message in an authentic and relatable manner to the end customer.
Conde Nast has done it again - staying ahead of its competitors on how to best serve the needs of its clients through targeted and relevant marketing
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