Just as I finish listening to several voice messages from my mother asking me to give her directions on how to take her cellphone off of the vibrate function, while I check for new emails upload pictures and reply to text messages all from my PDA phone, I see a new commercial on tv for the Jitterbug.
The Jitterbug is a new phone designed for the elderly and children. With technology becoming more and more advanced by the second, several people find it hard to keep up and apparently it's not just the elderly who are having a hard time. I came across a few articles on the web that show that a lot of new marketing campaigns for mobile technology will be geared towards those who are middle aged (30 to 40) to elderly.
Check out some of these links
http://www.moconews.net/entry/redbook-starting-a-mobile-marketing-campaign-for-older-consumers/
http://www.mercurynews.com/mld/mercurynews/business/technology/16517076.htm?source=rss&channel=mercurynews_technology
http://www.post-gazette.com/pg/05227/554344.stm
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