Seems everyone is watching short-form video online and every company wants you to be doing it on their site. Lexus is going to be hosting a series covering architecture, art and other subjects that are presumably appealing to the cultured, well-to-do lot that will then click over and want to buy a Lexus.
Found the info in this AdWeek article:
http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003536057
Lexus is a Toyota brand and they're coming up with an eco-friendly luxury car, so if you're going after the "early adopters" online video seems like the place to go. Still, I'm curious to see how they promote. I don't think many people are going to check out what the video on lexus.com is today, so I imagine they're going to try to get onto youtube? It will be interesting to see if they are willing to go a little edgy with content to get noticed in the flood of video out there.
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