Tuesday, January 23, 2007

A New Social Network - Based on Pictures?

Have you ever wondered if you could be connected to a social network based on your preferences for visuals? Imagini is attempting to dissect your Visual DNA which can ultimately help advertisers target certain clusters and also help you connect to others online who share similar interests as you. The Social Network is, of course, in it's Beta stage. Try it here

According to today's WSJ, looks like it's already being tested by clients such as MSN, Vodafone and British shopper-loyalty program, Nectar, "which has used Imagini's software to gauge reaction to ad campaigns and identify clusters of consumers."

Seeing that I'm a lazy guy and spurn marketing research questionnaires, this is a much easier way to let companies know who I am and what I like.

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