Continuing our conversation in class yesterday about when ad placements can really hurt a company.... check out these hilarious combinations of news stories and accompanying ads:
http://gawker.com/news/advertising/adventures-in-contextual-advertising-a-new-beginning-231660.php
http://gawker.com/news/advertising/return-of-the-son-of-still-even-more-further-adventures-in-contextual-advertising-229366.php
http://gawker.com/news/advertising/even-further-adventures-in-contextual-advertising-222310.php
I'm assuming these are cases of keywords automatically matching up the stories and ads. How could a company avoid such problems in the future?
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