Saturday, January 26, 2019

Amazon Ad Business

Companies are targeting customers with ads based on related purchases made on Amazon. Like a meditation app advert if a customer bought a wellness book. Even credit card ads based on how you purchase on Amazon. The advertisers found those people by using Amazon’s ad services, which utulizes what the Amazon knows better than anyone: consumers’ online purchasing habits. Ads appear as promoted products but as well as very targeted ads banners. This is amazing for advertisers and very lucrative for Amazon.

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