A recent Ted Koppel editorial highlighted an interesting exchange the veteran journalist had with Candidate Trump in 2016.
This approach, a stark contrast to the heavily vetted social media interactions of most politicians, played a large role in Trump's victory in 2016. Since then, we have seen other politicians adopt the strategy, most notably Alexandra Ocasio-Cortez, whose instagram accounts have over 1 million and 200,000 followers, respectively. Despite being a young, junior congresswoman, AOC has managed to push her ideas and gain traction by her adroit use of social media. She has had over 60,000 followers join an instagram live session where she answered questions while cooking macaroni in her apartment.
Yesterday, Cardi B posted a video in which she complained about the shutdown in her inimitable style.
"You promised these f**king racist rednecks that you was gonna build the wall, but you know that was impossible," Cardi said. "But they voted for you and you promised them this s**t so now you have to do it. Even if motherf**kers build the wall, that's still not going to f**king prevent people coming into this country."
The video currently has almost 3 million likes, and also resulted in a twitter exchange in which several Democratic Senators debated whether or not they should retweet Cardi.
From a business perspective, Trump, AOC, and Cardi B's approach to interacting with their followers - or constituents - demonstrates the power of going off script and being genuine. People respond positively to authenticity. Businesses can play it safe with a traditional social media presence, or they can take a risk but possibly reap huge amounts of goodwill and coverage.
On July 21, 2016, just hours before he accepted the Republican presidential nomination, Donald Trump and I sat down for an interview. What he said on that occasion would serve as a remarkably candid foreshadowing of how Trump would handle his relationship with the media in what, on that day, seemed the unlikely event that he would actually become president.
“I don’t need you guys anymore,” Trump told me.
Trump realized early on the power of bypassing the media and speaking directly to his base via Twitter. Politicians using social media to interact with their constituents is nothing new. Where Trump broke the mold was his unfiltered stream of conscious tweeting (typos and all.)This approach, a stark contrast to the heavily vetted social media interactions of most politicians, played a large role in Trump's victory in 2016. Since then, we have seen other politicians adopt the strategy, most notably Alexandra Ocasio-Cortez, whose instagram accounts have over 1 million and 200,000 followers, respectively. Despite being a young, junior congresswoman, AOC has managed to push her ideas and gain traction by her adroit use of social media. She has had over 60,000 followers join an instagram live session where she answered questions while cooking macaroni in her apartment.
Yesterday, Cardi B posted a video in which she complained about the shutdown in her inimitable style.
"You promised these f**king racist rednecks that you was gonna build the wall, but you know that was impossible," Cardi said. "But they voted for you and you promised them this s**t so now you have to do it. Even if motherf**kers build the wall, that's still not going to f**king prevent people coming into this country."
The video currently has almost 3 million likes, and also resulted in a twitter exchange in which several Democratic Senators debated whether or not they should retweet Cardi.
From a business perspective, Trump, AOC, and Cardi B's approach to interacting with their followers - or constituents - demonstrates the power of going off script and being genuine. People respond positively to authenticity. Businesses can play it safe with a traditional social media presence, or they can take a risk but possibly reap huge amounts of goodwill and coverage.
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