With digital marketing gaining so much speed, it will be extremely interesting to see how the landscape will be changing in 2019. What’s the new trend? What medium works best? What are we trying that we have not done before? I’m 2019, here are some of the features to expect in 2019:
1) Voice search
2) Video marketing
3) programmatic advertising
4) artificial intelligence in audience targeting
5) visual speach
6) Facebook popularity decline
7) personalization in email
To me, the most interesting will be the artificial intelligence for audience targeting. That could be a game changer in conversion rates, which could alter the entire cost structure that advertisers are willing to pay to advertise their product or service. The new normal could be a much higher spend because of better accuracy, meaning the industry growth in revenue could be propelled even further I. 2019 and beyond. Hold tight, because we are in store for some big changes in 2019!
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