This article felt very appropriate given we've been covering content marketing. I thought this was a really great example of creative content marketing in the B2B space. These kind of videos are usually seen in the B2C space but I'm curious to see if this kind of marketing becomes more popular for B2B companies. Highly recommend giving it a watch!
https://marketingtechnews.net/news/2021/feb/22/case-study-b2b-marketing-is-tired-how-wasabi-used-its-entertainment-roots-to-spice-things-up/
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