I have a feeling that a few of my classmates will be sharing the same topic, or definitely a related article, but according to WSJ, it seems Google's ad tools will no longer support individual tracking of users starting 2022. This is on trend with Google's recent announcements in stop supporting third party cookies, which has been described as a "seismic change" within the industry.
Currently, "advertisers use data harvested from people's browsing across the web to figure our whom to serve an ad to, and whether that person then went on to buy the advertised product. After Google's change, they won't be able to get as detailed a picture of either."
With everything the opinion on the latest development has mixed views. On one side, there are supporters who believe it's ultimately better for the consumers and their privacy and that it was something that would have happened one way or another, most likely through regulations. On the other side, people see this as another example of big tech controlling the game.
Others see this as a rare opportunity for other players, other than Google, "who have been working on alternative tech to track users in privacy-safe manner" to gain some ground on Google.
One thing is clear. Advertisers will be able to track individuals will have no shortage of other tools.
Full article can be read here: https://www.wsj.com/articles/googles-user-tracking-crackdown-has-advertisers-bracing-for-change-11614819326?page=1
And here's another related article: https://www.wsj.com/articles/google-to-stop-selling-ads-based-on-your-specific-web-browsing-11614780021?mod=article_inline
No comments:
Post a Comment