Google plans to stop selling Ads based on individual browsing habits which we are now currently using what is called "cookie" according to recent Wall Street Journal. The background of the plan was that based on increasing criticism from privacy advocates and rising scrutiny from the regulators. However, this does not mean that Google is completely pulling out from digital marketing world. Instead, they are now building a new program/system not to target the individual but rather making them into a bucket and showing the Ads based on the specific interest within that bucket. In this way, Google will no be targeting individuals but rather mixing and matching from random interest.
Interestingly, people are becoming aware of their privacy but at the same time they are also relying on digital world/ digital advertisement. As we are in COVID situation where it is difficult to go shopping, we are heavily relying on online shopping and digital world. We need to think the balance between the regulation and the digital advertisement going forward.
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