Through the course of this class, and by being curious within my network, I have learned a lot about specific tactics you can leverage to improve your search engine optimization (SEO). Here are some practical tips I've learned about how a brand can begin to improve their SEO in a relatively low risk, low cost way:
1. Think about your keyword research in terms of personas or your customer segmentation. These should drive your ad groupings and campaigns. Also, I learned that getting keywords right is really hard!
2. Leverage your site page title tags. Title tags should be based in your keyword research, and unique to every page.
3. Use metadata fields and image alt tags on your site. These should also leverage your keyword research, and can drive potential customers looking for very specific content to that niche content on your site.
Search is a really powerful tool, whose importance might be overlooked when starting out with marketing efforts. It is definitely something I would urge brands to dedicate significant effort to, as it really has the power to help you reach potential customers when their intent to buy is high.
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