It's so interesting to continue learning about the new and existing challenges around digital marketing and consumers. There are so many angles to look at, each with positive and negative traits, each with a world of possibilities.
This time I explored the use of social media and nano-influencers to grow already existing, or new, MLMs. What once was a pyramid scheme, where people were approached to sell products to family and friends and were incentivized to add members to the so call community, now became a lot easier by treating their work as 'influencer' related.
We now need to pay attention if companies approaching so called influencers are in fact part of a multi-level marketing scheme. I am interested to find out how their business grew this last year where a lot of people were approached to become 'ambassadors'. How many were in reality MLM's trying to recruit more members?
Drawing a connection between both will be beneficial and hopefully will be public and people become aware. e-commerce and influencers work well as long as it's transparent, and the more I study the subject, the more I realize how little transparency is there in all of this.
Article: https://finance.yahoo.com/news/age-pyramid-schemes-influencers-fighting-164122078.html
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