iPhone and iPad apps will start asking permissions to track your information starting from iOS 14.5, the next software release. Apps that track users data for advertising purposes will be required to show the users a prompt asking permission to track. Basically, you will be getting pop-ups! There are two options to choose; "Allow" or "Ask App Not to Track." Interestingly, Apple itself had a strong commitment to user privacy which made it difficult for the advertisers to use cookies to track people in the safari browser on iOS and Mac devises. Note that Apple is not an advertising company like Facebook and Google which I though it make sense to allow the users to control their privacy.
I thought this was very interesting that more and more companies are now more concerned about privacy controls which means that it will be a lot harder for digital marketers to find the right target market. Given that Apple has its own device and a platform, privacy control by the users are a lot more easier than Facebook and Google.
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