Imagine it is a hot summer afternoon, you are driving on the highway and craving an iced coffee, what is the easiest way to find the coffee shops with a quick detour? You can simply say "okay Google, find me a coffee shop nearby" to trigger Google Map's voice search.
Voice search has gained a lot of popularity over the past several years. According to Mobile Marketer, the voice search for shopping needs will reach $40 billion by 2022. For non-sophisticated purchase decisions (e.g., buying an iced coffee), customers seek convenience and speed over the abundance of choices. As a result, the local listings search, covering places to visit, hotels to stay, and restaurants to eat, etc., contributes most of the voice search usage.
For marketers, it is extremely important to understand the voice search and keep up with the fast growth. Having a voice search strategy is the starting point. Because the voice queries tend to be longer than text searches (again given the convenience of saying vs. typing), the keywords should be in the form of short phrases. Meanwhile, because the voice search is typically triggered by a question, the question keywords should be targeted as well, such as how, what, why and where.
With voice search on the rise, it is time to start investing and utilizing voice search for all businesses. Ranking better for voice will soon become as critical as text searches.
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