Why TikTok Can Easily Produce Viral Content

TikTok provides a great platform for both customers and creators. For customers, it makes use of long-tail model, customizing content for users with different tastes. Its algorithm and data set, currently second to none, are good at feeding them what they love and are trained to get better and better.

For creators, barriers to entry are low and they can gain followers more quickly than on any other platform. They do not need to have a strong fan base. The only thing matters is content. TikTok employees label multiple characteristics for each video and make sure they can target and connect right micro-cultures.

Therefore, every video can be categorized into specific labels and then reach as many users who may have interest as possible. A lot of customers and creators are attracted. According to CNBC, as of August 2020, TikTok had about 100 million monthly active U.S. users, up nearly 800% percent from Jan.2018.

Moreover, the users are most under 24. At this age, people usually have the highest desire to create or comment. They spend a lot of time on the platform and actively participate in various challenges.

Another important point is that the contents in TikToks emphasize authentic. It is all about capturing unfiltered, unstaged real life. They are generally filmed in bathrooms. Bedrooms, living rooms and kitchens, so customers will feel relaxed and easily empathize in these familiar places.

All in all, customization, youthfulness and authenticity are key points making videos easily go viral.