GoPro: User Generated Marketing 

GoPro's commercials typically fall by the wayside but everyone who has seen one remembers them for what they are, user-generated and a proof of concept for its product. The brand does an excellent job of using user-generated content to show off the quality of videos. The case study attached focuses on letting your audience express themselves. 

GoPro has done a great job maintaining consistency and reducing costs by letting your users become part of the spotlight. TikTok recently took a page out of the GoPro playbook and used the famous video of the man skating (DoggFace) and drinking cranberry juice to clarify to the public what their brand was. 

As the internet continues to grow and NFTs like DoggFace's video sell for egregious prices, it's important to remember your customer and let them do some of the work for you, if you can convince them. 

https://krows-digital.com/go-pro-marketing-strategy-case-study-7/