7 Trends On How Big Pharma Uses Social Media

Social media is changing the digital marketing landscape across all industries. The Pharmaceutical industry is particularly interesting due to the regulations and compliance restrictions that surround it. The following are some trends which have been observed for the social media in this industry:

1) decrease in content

2) rise on video

3) Facebook engagement in on the rise

4) more content is being promoted on Facebook

5) OTC (over the counter) Brand Profiles are declining

6) companies reply to fewer tweets than ever

7) firms were active across social networks, with firms preferring Twitter, LinkedIn, Facebook and YouTube. 

The high engagement on Facebook and videos was pleasantly surprising from such a regulated industry. The creation of videos is more expensive and the content needs to align with the FDA regulations. Several brands are also focusing on increasing the shelf life for videos.  

There is a lot of data from social media for the Pharmaceutical industry. It will be interesting to observe the future trends, where this industry will start making data driven decisions for social campaigns.

Full article link: https://www.forbes.com/sites/joannabelbey/2017/07/21/7-trends-on-how-big-pharma-uses-social-media/#38c0c3f61f9a