The idea that digital marketing can be thought of as "B2C sales" got me to pause and think. As the article notes, very few young people want to think of themselves as being in 'sales' or being 'sold something', and yet digital marketing is thought of as a creative field.
"Marketing is sales, sales is marketing".
Very thoughtful and interesting piece: https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/05/29/attracting-millennials-and-gen-zs-to-sales-in-a-digital-marketing-world/2/#703c79502d4f.
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