How To Get The Best Visibility With Native Ads
Native advertisement has been a recent trend for increasing
brand awareness. It has appealing content that matches both the theme and style
of the third party website, and there has been data proving that viewers spend
53% more attention as compared to banner ads. Some of the reasons for higher visibility
for native ads are: no pop-ups, does not seem like a typical advertisement and no
banner like blindness.
The following steps will help guide on the best visibility
for native ads:
Step 1: Identify The
Right Channels
Not all channels serve native ads, therefore it is important
to identify the right channel (preferably organic) depending on the brand need
Step 2: Position
Yourself As An Authority
The success factor for native ads lies in the blending of
the content to the chosen site. There are several companies like Outbrain Inc.,
Taboola, Nativo and TripleLift that can help blend the ad.
Step 3: Put Quality
First
Quality content is the key to getting engagement on native
ads. As best practice, thought leadership, unexplored news stories and more
should be used to engage viewers.
Step 4: Make The Most
Of A/B Testing
The headline is an important aspect for leveraging the success
of the native ads. Therefore testing different headline views via A/B testing
can provide analytical insights, and thereby improve performance.
No comments:
Post a Comment