The intersection of real estate and technology has always fascinated me as the two industries seem to be at odds with another. On one hand, you have a fast-paced industry with trends and optimization that changes by the minute. On the other hand, you have an antiquated industry that typically relies on relationships and stacks of paperwork.

However, with the advent of social media sites like Instagram, those in real estate can have wider audiences than they ever have before. In a piece recently published by Time Magazine, Elizabeth Finkelstein leverages the use of technology to run her blog, Cheap Old Houses. With more than 140K followers, Finklestein highlights beautiful old homes from around the country that reaches a large community of historic house hunters. While the current residential real estate marketing industry typically advertises homes by listing their square footages and high-tech appliances, Finklestein recognized a gap that needed to be filled- highlighting the mystique of old homes, including details and charm.

To monetize her account, Finklestein charges $45 for a 90 day ad up to $150 to have a property featured as an “editor’s pick”.