As the term is coming to the end, a little flashback to the beginning :)
Doing the group project on SEO/SEM, I just found out this cool guide that might be useful! The author talks about linking, keywords, user experience. The guide itself pretty much embodies what it is saying!
Here's the link:
https://backlinko.com/wp-content/uploads/2018/11/backlinko-seo-this-year-guide.pdf
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