Saturday, November 16, 2019

Google Manipulates Search Results More Than They Say

https://www.insider.com/google-manipulates-search-results-report-2019-11

We all know that Google manipulates its search results -- what is an algorithm supposed to do other than "optimize" activity, which is inherently manipulative? But the interesting thing about this week's latest probe is that allegedly, Google manipulates results more than they publically claim.

This is inconsistent with their culture of transparency, which was also in the hot seat this week. The discrepancy between what they say and what is "the truth" is the problem, not the fact that algorithms are used.  It's noble to eradicate spam; it's noble to bury "fake news"; it's not noble to lie about what the back-end practices actually are.

Google hasn't been forthright about how its search algorithms work in specificity, in an attempt to block "bad actors" from taking advantage of the system. Google does release guidelines to assist website owners, but that's about it.

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