Blockchain is one of the future keywords and my understanding was it can mainly be used for specific financial services and contractural process.
However, the article explains an interesting view on how the blockchain can also be used in digital marketing world.
Some interesting ideas include;
1. Granting and share the data with stakeholders.
2. Provides authentication and transparency on marketing activity
3. keyword tracking
etc.
https://customerthink.com/how-blockchain-is-having-an-impact-on-digital-marketing/
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