The 100 Top Brands 2006

This is very interesting article concerning the value of the global brands. Businessweek published Interbrand's rank

because it evaluates brands much the way analysts value other assets: on the basis of how much they're likely to earn in the future.

The experts from Interbrand company evaluated the 100 top brands. The Coca Cola's brand is first with $67Mil value.

To even qualify for the list, each brand must derive about a third of its earnings outside its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data.