Movielink announced today that it had reached an agreement to license technology allowing downloaded movies to be burned onto DVDs by users. The deal will allow consumers to burn DVDs however it will retain digital rights management (DRM) controls to avoid piracy from Sonic Solutions.
"This gives consumers a more flexible product while providing copyright holders with adequate protection of their content."
The web-based video industry is about to explode. Studios have been reluctant to introduce burnable versions of their movies to be made available for download for fears that such media can be easily copied, or even mass-copied and would encourage widespread piracy. This new service might alleviate the thought.
Pricing of Movielink's new service has yet to be announced. Consumers use the Web over traditional retail outlets mainly out of convenience; movie buyers may look for sites such as Movielink to not only to instantly gratify themselves but also to save on DVD sales without leaving the home.
"We are combining the flexibility and convenience of Internet video
distribution with the permanency and portability of the DVD video format".
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