Guidester Quietly Grows Retail Paid Search Network

www.clickz.com/news/article.php/3618806
Hey Guys--

This is an article on another company taking advantage of one of the channels we learned about in class. The paid search network is one that is fastly growing and retailers are jumping aboard quickly.
"The Guidester tool, which helps consumers make shopping decisions, is free to e-tailers. The "Guidester" steers consumers through their decision making process by posing questions about desired product attributes (megapixels, price, size and brand of a digital camera, for example) then displaying a list of the e-tailers' products that match those criteria. The model is similar to that used in the brick-and-mortar retailing world, in which manufacturers often pay to have their products placed on eye-level shelves. Currently, the tool is deployed primarily by consumer electronics retailers including CompUSA, TigerDirect, and C|Net's shopping section."

The company has a CPC product named AdMatch which displays products similar to ones used by the search engines. Paid results appear only when they actually match the consumers' queries.
Check it Out!
Peace !!!