Microsoft has been in the works to create an ipod competitor called Zune stating that the first product offerings will be in stores as early as fall. It is obvious that this attempt is to gain a better foothold in the entertainment realm as a significant amount of money has been poured into their fledgling video game market. With that said, almost five years of investment looms over Microsoft's shoulder with the Zune gadget on its horizon. They plan to differentiate themselves from ipod in particular by creating a sense of community with Zune, as they have successfully done with Xbox Live. They hope to incorporate the feature for consumers to download and share playlists with other customers, and offer other services that were not really mentioned in the article. I am not sure if this is a good way to extend their product offerings and be taken serious when compared with the likes of ipod and itunes, who have the most significant market share for these music devices. Apple stands on their brand, and their products are known for their entertainment value and superiority. We're all seen the PC/Mac commercials, and they're quite hilarious if you ask me. Microsoft needs to stick to what they know, and stay true to their brand, or else the five year investment they discussed will be a complete waste and embarrassment.
http://www.ecommercetimes.com/story/r03BpdaMru8WRK/Under-the-Radar-Wiki-Sites-Aid-Collaboration.xhtml
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