Being in the publishing business, when it comes to impressing a media buyer/planner, it is extremely important to have an integrated web site to their print publications. There has been an ongoing rumor about the publication business going down hill, but that’s not necessarily true, it’s just changing. A survey was conducted by Media Life Magazine, and 48 percent agreed with the following statement: “Online Development. I’m fascinated by how newspapers’ sites will evolve and what role the web will play in papers’ future.”
Newspapers’ websites have already become a major source for generating revenue from online advertising. For example, on the nytimes.com homepage, the following advertisements are above the fold: E*Trade, Panasonic, Fidelity, Lowes, and the following are below the fold: Vonage, Dell, Citibank, Scottrade, and Microsoft. Also note that this is just the homepage, there are many more advertisements on other pages.
The publication industry is drastically changing, in my opinion, it’s for their own benefit.
http://www.medialifemagazine.com/artman/publish/article_6330.asp
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