A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, July 31, 2006
Youtube's rise - past Myspace
Since we have mentioned the "Myspace ecology" strategy in class, this article was particularly interesting - YouTube appeears to be passing Myspace in popularity.
The video sharing site has taken a 3.9% share of global internet visits a day compared with 3.35% for MySpace, according to internet analysis company Alexa.
Does this mean that the content source sites have the power over the community sites?
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