In this "listicle" (lists that pose as articles), Entrepreneur magazine details why it is important for small companies to revamp their digital presence.
The list is relevant to a current situation at work. My firm owns a fine-dining, which was once the hottest seat in town 20 years ago. However, as tastes and demographics have shifted, the restaurant has struggled to maintain market share. In fact, upon closer evaluation, marketing expense has no correlation with the restaurant's revenues. PR and advertising for the restaurant have largely remained unchanged, so there is a heavy emphasis on traditional media. The internal push is now to revamp the PR efforts and marketing mix to include more digital media, particularly on Instagram.
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