This article talks about utilizing nano-influencers as opposed to well-known influencers. In terms of customer acquisition it is very important to get customers to trust you. If you can't convert a potential customer to a customer your business will never take off. I am interested in the concept of nano-influencers and how to target them. If there were an easy way to identify a set of people that were the ideal customer of a new business venture you could send them free products or offer them free services in exchange for a share to their social media following on twitter or facebook or instagram (positive or negative). It seems like this type of endorsement would be more authentic in the eyes of a potential customer than the recommendation of a paid sponsor. It is almost akin to the long-tail phenomenon in the products world; appeal to a lot more people on a smaller scale.
https://www.forbes.com/sites/ryanerskine/2018/04/30/a-modest-digital-marketing-proposal/#7f8dab816c10
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