We learnt from the class how Digital marketing has been fundamentally changing the marketing funnel. One of the significant impacts of Digital marketing is the way it reshaped the marketing segmentation process. The one size fits all advertisement methods using newspapers, televisions, and radios is a strategy in its downward spiral. This London Business School article and podcast explores how Marks & Spencers used digital marketing to make their marketing funnel efficient.
https://www.london.edu/faculty-and-research/lbsr/iie-podcast-how-to-get-your-marketing-message-across-in-a-digital-world
https://www.london.edu/faculty-and-research/lbsr/iie-podcast-how-to-get-your-marketing-message-across-in-a-digital-world
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