A quick search on the latest SEO trends led me to a quite insightful article on Forbes. Here is the link:
https://www.forbes.com/sites/forbesagencycouncil/2018/04/27/10-seo-trends-that-will-influence-digital-marketing/#18e634907c8f
Among this list, two of them stood out to me. One is about Google's Mobile-First Algorithm, the other is on creating rich media content.
With more people shop on their cellphones and other mobile devices, e-commerce businesses are spending more and more resources beefing up the app / mobile experience, in addition to the traditional web experience. I think Google's mobile specific algorithm will be a game changer in how companies would develop their SEO strategies. They would benefit more if they could look at online presence separately from mobile presence.
The focus on creating rich media content is consistent with the principle of "quality over quantity". Lengthy text cannot keep your audience's attention at all. Rich content blending music, images, and videos will be critical to engage your site and /or app visitors.
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