A recent Forbes article “10 Trends for Digital Marketing in 2022” sites email as the most important digital marketing channel. This was the number one trend listed in the article. The article quotes the CMO of Litmus speaking about a recently released survey that states that a whopping 91% of respondents noted that email marketing was critical to the overall success of their company, up 20% since 2019. This struck me as very odd. In a world where it’s become nearly impossible to look at a screen without being subject too an advertisement, why is the most common digital outlet gaining market share? Isn't email "old school" at this point? What’s most interesting to me is, what does this say about people’s habits? Is one more likely to click on an ad in their email inbox vs FB? If so, why? Social media usage is still going up so, why is the criticality of email as part of digital advertising growing?
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