This article provides a concrete example of how SaaS companies can effectively and appropriately use pay-per-click (PPC) and search engine optimization (SEO) as part of their digital marketing strategy. Small and/or newly launched SaaS companies immediately embark on PPC advertising in order to advertise their brand to target audiences, drive traffic to their site, and generate sales leads to boost conversion. I think this makes sense given that it could take some time for newly created websites to display in the search engines results pages, if it would display at all. However, this may not be a sustainable strategy when the cost of PPC in the SaaS marketing industry increases substantially and keywords start to get more expensive. A great way to balance this is by investing in SEO as part of an organic search engine marketing strategy from the start. This entails creating high-quality blog content with all the target keywords and backlinks necessary for the search engine results pages. It is true that it could take some time to develop and produce results but this further proves the essential point that there is no better time to start than now.
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