SEO for new website launches

 I am planning to launch a new website for my wife’s new business idea and was working on SEO for it with some consultants. The question arised, should I first complete the SEO and then launch? The answer to that is SEO is a journey, its not a destination and I should not wait, else i will have to wait forever. Therefore, the key to launch is new website is the technical SEO. Just because a site is pretty doesn’t mean it will be found, which is where so many new sites go wrong

Now what does a technical SEO include? 

The first thing to focus on for SEO on a brand new website is to make sure that it can be indexed by search engines. Make sure there’s a robots.txt file on the website that tells Google which pages are and aren’t okay for it to consume and distribute in its index

One easy way to see if your pages are able to be indexed is to use a free Chrome extension like Robots Exclusion Checker that will tell you if any pages on your site are being excluded from crawling and indexing.

Make sure your website’s structure is SEO friendly and that search engine crawlers are able to find your inner category and product/service pages easily.

The more chaotic the website’s structure, the smaller the chance of Google showing your content high in SERPs (search engine result pages).If you think about the structure before your website grows, it will be easier to keep all the pages organized and crawlable.

Also, picking the right domain is equally important. Its the first thing Google sees, so you will want it to either support your brand identity or keyword strategy or, in a perfect world, both!”

Changing your domain later can be a pain. Get it right the first time and you won’t have to deal with that headache and those redirect projects later on.

Lastly, make sure your site loads quickly and is customer friendly. Customers expect your website to load in at least two seconds, and 40% of internet visitors will leave your if it takes more than three seconds to populate. You can rely on tools like GTmetrix or Google PageSpeed Insights to check your website’s score. Also, making sure your website is mobile-friendly is extremely important when building a brand new website.

There are many more ideas which we can discuss in our next blog.