Digital marketing strategies by gaming companies
The gaming industry expected to reach $257bn in 2025 and yet in the early stages of the industry, they had a challenge, reaching their audiences and increasing customer conversion, in other words figuring out their marketing strategy.
However, with the strategy of tapping into gaming influencers, the gaming industry has been able to attract millions of people along with creating a new job segment - youtube influencers, people, mostly teens, who earn millions of dollars while playing gaming and promoting products.
The following strategies are also employed by the gaming industry to much success
- Mobile is the way to go - Mobile gaming industry is higher than the GDP of costa rica.
- Focusing on different and unexpected segments of the market - like women gamers are on the rise, especially middle aged women.
- Video content is key - essentially finding online sources of promoting where your customers gather is key.
- Switching to cloud is a no brainer
- Brand integrity is pivotal
Appealing to various segments, with steady growth is the way to go.
Finally, building an ecosystem within the games, that including tactics like buying credits, trading points etc are an essential way to not only keep people engaged but also opens up a potential revenue stream.
This could be the way of the future in the meta verse with these gaming companies partnering with a variety of retailers to sell virtual shoes, clothing etc
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