Alphabet posted that Google’s digital advertising did about a 32% increase in sales during the last quarter of the year. This stellar growth is attributed to companies leaning into digital advertisements during the pandenim when consumers were staying at home.
It is uncertain if Google will be able to continue such large growth for the foreseeable future. The company is facing legal challenges in both Europe and the United States that could cause the company to pay large legal fees or divest in some of its digits sales units. Investors are also concerned that TikTok may be taking market share away from Google as the popularity of the platform is greatly increasing.
Read more at: https://www.wsj.com/articles/google-alphabet-googl-q4-earnings-report-2021-11643655993
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