TikTok and Instagram Reels have now captivated audiences and are seeing serious investments from brands who no longer see the value in generating TV commercials and ads in print. And then there's the Super Bowl. The average Super Bowl ad in 2022 is reportedly around $7 million for a 30-second spot, a number that continues to increase YoY and I'm not sure this trend is going anywhere. I often wonder if the more that "normal" TV ads seem to dwindle, the more impactful and valuable these 30 second commercials seem to be. And yet, in a time where CPA is so easy to track, I wonder at what point to companies draw the line at cost. It's so much harder to measure the value of TV ads and at a minimum spend of $6M, there has to be a clear ROI. I'll be interested to see how this year's commercials compare to last years and if with the rise of TikTok and other TV-like video content, will creators adapt their message for homes across the world.
Source: https://fortune.com/2022/02/03/crypto-super-bowl-commercials-binance/
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