Wednesday, November 23, 2011

Chinese "Buying" Zombie followers and networks

According to a recent article in ChinaDaily, sites in China including Sina.com, Weibo.com and other popular social networking and community engagement sites are growing with faulty data.
"Zombies" are online followers that can be bought and sold for as little as 4 yuan ($0.63) per thousand. Thus, many people with online profiles and potentially millions of followers may have the appearance of a strong, legitimate, online presence, yet most or all of it can be, in fact, fake. Some companies in China are actually boasting that they provide software tools to build followers, friends, and similar network community contacts. The cheaper options include basic friends/followers with account names, and generic location and identity information. More expensive options can use this software to actually build random demographic data for followers, including photos, occupation, income, location, and likes/dislikes. In a country where copying and counterfeiting is not discouraged boy society or punished by the law, it is no surprise that many people *stifle* their creative talents by not being creative or focusing on innovative, new ideas. Instead, they use their energy coming up with unique ways to copy what others have done, and ridiculous methods to give the "image" of a strong, beautiful storefront with great products and many shoppers . . . until you step inside and realize the storefront was all a scam and inside the store is nothing but emptiness. Disappointing to see this in a country that claims to be encouraging innovation, collaboration and cooperation with international business standards because stories like this display that they are moving in the opposite direction.

No comments: