Saturday, November 05, 2011

Sponsored story ads on Facebook

Social media marketing has been extremely effective because of its ability to engage people. Facebook it pushing this element to another level by introducing sponsoring ads.

According to Wall Street Journal, Facebook tells advertisers that sponsoring a post increases the chance friends will notice it, since new postings in the news feed push others down and off the page.

Only 20% of free messages posted by companies to users ever actually get seen on the site, Facebook says. Buying sponsored stories is a way to dramatically increase the odds that a piece of content will get seen. Moreover, Facebook says that some of the early users of sponsored stories have found that users are more than twice as likely to click on sponsored stories than typical Facebook ads.

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