I thought this article was fascinating for two reasons. As we have discussed in class, generating revenue from online platforms has been tough for traditional print media (read NYT many failed attempts which perhaps will improve with the new online "group" plans)
I also found it interesting because the Atlantic Brand seems to have successful updated itself from an oldschool wonkish one to a much more newmedia news source similar to gothamist, and others with this new online strategy...which seems to be paying out in many ways.
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