An interesting research from Nielsen explains the importance of digital marketing to the marketers of the fast-moving consumer goods sector. US FMCG sector spends $225 billion on marketing each year, and, in future, a significant portion of the spend should go to digital marketing initiatives, says the report. This shift is because consumers interact more with brands on the digital platform. Nielsen also found that " digital ads continue to find a higher success rate in connecting with females in this group, reaching their intended audiences 51% of the time, versus 44% among men in the 18-49 age bracket."
To learn more: http://www.nielsen.com/us/en/insights/news/2018/beyond-traditional-developing-effective-digital-ad-campaigns.html
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