Mobile Apps Are Musts for Most Brands, as Long as Users Like Them

How important is a mobile app for brands? Shoppers in the United States were expected to make $118 billion in retail purchases through their smartphones in 2018, up from $13.4 billion in 2013, according to Forrester Analytics. So a mobile app will certainly be important. But this article from NYT argues that mobile apps have to be likeable to be successful. It also gives some fascinating insights about what makes a great mobile app.


https://www.nytimes.com/2018/06/17/business/media/mobile-apps-advertising.html