A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Friday, August 10, 2018
Instagrammable Real Estate More than Just a Fad
Instagrammable real estate has proven to have lasting effects on real estate, transcending the restaurant industry and moving into retail, museums, and hotels. According to CNBC, pop-up museums that have unique colors and designs can charge between $20-$40 per person, yielding millions to investors. Because the backdrops look good on social media, visitors are more likely to post about their experiences, saving the pop-ups money in advertising.
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