IOT and Digital Marketing

Internet of things is having a profound impact on how the digital marketing campaigns are run.

1. Personalization: IOT can allow the marketer to run highly personalized targeted campaigns as it provides very specific individual details of the user.
2. Instant Service: IOT enables easy access to product/service/information when wanted and wherever wanted. Today’s customers expect services instantly, and even a tiny delay can mean the loss of opportunity.
3. Advertising Opportunities: Being able to connect any device to the internet offers a plethora of advertising opportunities, and almost any object can be used as a channel to engage customers.
4. Analytics and Attributions: Data generated through IOT will drive test data to feed machine learning algorithms thus eventually driving artificial intelligence to drive targeted campaigns.

Source: https://www.martechadvisor.com/articles/iot/5-ways-iot-is-changing-digital-marketing/