Friday, August 10, 2018

Digital Tranformation

 Businesses Failing the Digital Transformation Test

A synopsis of David Murphy’s article on Mobile Marketing


Where do Businesses Stand?
Less than 40% and 35% of businesses respectively believe they have the digital and leadership capabilities to see out a successful digital transformation. Companies are improving their customer experience, but failing to improve back-end operations. Furthermore, there is a failure of culture to create an environment which brings employees onboard with these digital transformation agendas. (This data is derived from Capgemini’s report: Understanding Digital Mastery Today: Why companies are struggling with their digital transformations which surveyed 1,338 business leaders in 750+ organizations, organizations of considerable size as the majority reported $1bn in revenue.)

In comparison with a similar Capgemini and MIT Sloan report in 2012 business are less confident in leadership capabilities (35% compared to 45% 6 years earlier) and no improvement in confidence that organizations have the right digital capabilities (no change over 6 years 39% in 2012 & 2018).

Organizations have failed to create the right digital culture to succeed in these transformations. In fact declining percentages of respondents believe that there is a place for all members of the firm to partake in this discussion. The more complex the technology landscape become the more complex the transformation will be, suggesting that while these new technologies present new opportunities they also present new hurdles to full integrate.

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